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AUrate is a New York City-based jewelry startup that boasts sophisticated designs and smart services to help people pick out the best jewelry for themselves.
- AUrate is a direct-to-consumer startup that is making fine jewelry more affordable, accessible and transparent.
- It does this by making jewelry to order, avoiding wholesale and retail chain markups, and cutting costs associated with warehousing and inventory production.
- Its ethically sourced and solid gold rings, necklaces, bracelets, and earrings are beautifully simple and add a touch of luxury to your everyday life.
- Many of us on the Insider Reviews team have bought and tested jewelry from AUrate that we wear regularly. You’ll find more about our personal experience with its pieces at the bottom of this article.
- See more: The best places to buy affordable fine jewelry
When you go jewelry shopping, you pretty much have two options. The first, fine jewelry, is usually way out of your price range, and you can only lust for it behind a carefully polished glass case as the boutique associate watches you from the corner of his eye.
The second is cheap jewelry you can get at any retail store that’s just painted gold or silver and that you could care less about losing. Since I don’t have sensitive skin that reacts poorly to less-than-pure substances, I used to go for the latter and have a healthy collection of Forever 21 and H&M jewelry. I really wished I could own and cherish fine jewelry, but I couldn’t justify paying a few month’s rent for a ring.
Sophie Kahn and Bouchra Ezzahraoui recognized this wide open gap and jumped headfirst into it by starting their affordable fine jewelry company AUrate.
The direct-to-consumer model is proving to make total sense for the slow-to-change traditional fine jewelry industry.
The company sells both solid gold and gold vermeil pieces in a variety of styles.
When you shop at AUrate, you can trust that its direct-to-consumer model means you’re getting a fair price, no wholesale or third-party retail markups attached. They also produce their jewelry per order, which means customers don’t have to bear the extra cost of inventory or warehousing.
Another benefit of the direct-to-consumer model is better access to customers and fans, and thus, more products you’ll be actually interested in. In 2019, AUrate directly leveraged its customer data to create the Crowdsource Capsule, a collection of eight pieces under $1,000 that made its customers feel heard and catered to.
AUrate not only interrupts the chain to get you lower prices and beautiful designs, it also ensures materials are sourced ethically.
Materials are sourced in accordance with high standards of social, environmental, and human rights practices, while diamonds and pearls are purchased from conflict-free regions. It’s a guilt-free buying experience for your wallet and your conscience.
The jewelry itself is beautifully classic and wearable. Made from real 14-karat and 18-karat gold, the rings, necklaces, bracelets, and earrings all look and feel high-quality. Whether you feature it as a dainty standalone piece or layer pieces on top of each other, the jewelry is elegant and versatile.
AUrate’s home try-on service, Curate, is completely free to use. Shipping is also free both ways.
Before you commit to buying one of the pieces, you can see it and try it for a week through AUrate’s Curate home try-on styling service.
Through the service, an AUrate stylist handpicks five pieces that fit your preferences and budget and sends them to your door for you to try on. You keep what you want and send everything else back. If you tend to have decision paralysis while shopping, you might want to give Curate a try.
A few of us on the Reviews team own AUrate jewelry and wear the pieces regularly, for both everyday life and special occasions. Read on for our thoughts on AUrate jewelry and recommendations on what you should buy: